HFG Case Study Jim Craig, V.P. of Marketing, for Healthcare Finance Group Inc. (HFG) contacted Uniq Design, looking to have his company’s website redesigned. The growth and success of HFG’s business required a professional image which would reflect just that. Having recently been headlined on MSNBC’s World Business Review with Alexander Hague, and with upcoming tradeshows on the horizon, Jim felt it important to build a full motion video portfolio based on excerpts from the show, along with complementary print and digital collateral including brochures, business cards, custom e-mails, sell sheets, custom folders, and a tradeshow backsplash. In order to deliver the fully integrated campaign Jim was looking for; Uniq Design partnered with one of its premier marketing partners Ego Id Creative Marketing & Advertising. The result was a one-two punch of powerful and professional digital and print m edia which injected new life into the Healthcare Finance Group, Inc. (HFG) brand positioning the company for long term brand awareness and recognition within their industry.
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